Race to the DMA

Fall is my favorite time of year. Reprieve from the sun. Cooler temperatures, Chiefs football and the DMA. After 15 years in direct marketing, nothing is as much fun for your marketing dollar. Seeing pals from college, my old college professor Lisa Spiller, comrades in (data) arms—it is great. I am thankful that the DMA finally went paperless. For the past 10 years they handed out every presentation to every attendee! You would pick up 20 pounds of paper on day 1 and feel guilty about the waste each time. So now we go online and download and print the presentations we want. Bravo. I hope to see you in SF next week.