Marketing Sector M&A Activity Sets a Record in 2007, According to Petsky Prunier

Marketing Sector M&A Activity Sets a Record in 2007, According to Petsky Prunier

January 16, 2008 — Marketing Sector merger & acquisition and strategic investment activity saw tremendous growth in 2007, setting a record for both number of transactions and total transaction value — 758 completed transactions recorded by Petsky Prunier LLC ("PPLLC"), totaling $60.3 billion in estimated aggregate transaction value. Compared with updated statistics for 2006, overall activity, measured by number of transactions, increased by 63 percent, with aggregate deal volume almost doubling 2006's $32.6 billion.



Petsky Prunier defines the Marketing Sector as inclusive of four broad segments: Digital Services, Direct & Database, Digital Content & Commerce and Marketing Technology. Across the majority of the segments, transaction multiples in 2007 were up considerably from 2006, as well. In 2007, median reported revenue multiples for Marketing Technology companies increased 43 percent from 2006 to 3.0 times revenue; and median reported EBITDA multiples for Direct & Database companies increased 18 percent to 9.8 times EBITDA.



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