RISE IN HEALTHCARE DIRECT MARKETING PREDICTED, REPORTS

RISE IN HEALTHCARE DIRECT MARKETING PREDICTED, REPORTS DMA. Health-services companies made $11.86 in sales for every dollar they spent on direct-marketing advertising, according to a new report from the Direct Marketing Association, which states that that companies spent $2.4 billion on direct marketing in 2007 and that this helped generate $28.7 billion in sales. By 2012, spending is expected to increase 62% to $3.9 billion, and related sales will climb 60% to $45.8 billion, but there will be a slight drop in return on ....http://www.the-dma.org/cgi/dispannouncements?article=970