Friday, May 30, 2008
HDS New Hire
April 30, 2008
HDS announces addition to its Sales Team
Foothill Ranch, CA - Healthcare Data Solutions has hired information veteran Joy Brummer to join its Sales Team. Ms. Brummer joins HDS as an Account Manager and will focus on key healthcare markets in the Midwest. She has over 12 years of experience in healthcare database sales and was most recently Account Director at American Medical Information (division of InfoUSA).
Healthcare Data Solutions is an original source data compilation company focused on building and distributing Physician, Pharmacy and Dentist databases. HDS provides healthcare data, data processing, web services and new customer acquisition programs for leading healthcare marketing firms.
Thursday, May 29, 2008
CAN SPAM Update
FTC has provided some clarification on the CAN SPAM Act
The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act's requirements.
The new provisions include the following:
An e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act's opt-out requirements.
A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act's requirement that a commercial e-mail display a “valid physical postal address.”
A definition of the term “person” was added to clarify that CAN-SPAM's obligations are not limited to natural persons.
In addition, the SBP accompanying the final rule also addresses CAN-SPAM's definition of “transactional or relationship message.”
It will also look at the length of time a sender of commercial e-mail has to honor an opt-out request, as well as the Commission's views on how CAN-SPAM applies to forward-to-friend e-mail marketing campaigns.
The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act's requirements.
The new provisions include the following:
An e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act's opt-out requirements.
A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act's requirement that a commercial e-mail display a “valid physical postal address.”
A definition of the term “person” was added to clarify that CAN-SPAM's obligations are not limited to natural persons.
In addition, the SBP accompanying the final rule also addresses CAN-SPAM's definition of “transactional or relationship message.”
It will also look at the length of time a sender of commercial e-mail has to honor an opt-out request, as well as the Commission's views on how CAN-SPAM applies to forward-to-friend e-mail marketing campaigns.
DM DAYS Conference
Direct and Database Marketers alike will be gathering in NYC June 9 - 12, 2008. We will see you there. Seth Godin is speaking. I just read his book meatball sundae ....good read in a few hours. Main thrust is that you cant apply cutting edge marketing practices to old world business models.
Fast Forward 2008
The Executive Summit for Marketing Information Business Leaders
June 9, 2008 Sheraton New York and Towers, New York, NY
Fast Forward 2008 will provide real, actionable information and take-home value that will help develop a list or data organization that will stand the test of time. This year's event features an exciting team of experts in the areas of change management, productivity, employee engagement, and customer loyalty. Speakers at Fast Forward 2008 are luminaries who have worked in the trenches and are available to offer first-hand knowledge, ideas, recommendations and strategies that can be implemented right now.
Presented in conjunction with DM Days 2008, Fast Forward is conveniently scheduled the day prior, June 9, 2008, at the Sheraton New York Hotel and Towers, in New York City, and culminates with the List Leader of the Year Award Dinner that evening. Please note that the List Leader of the Year Award Dinner requires separate registration.
Who Will You Meet?
Fast Forward 2008 is an annual event exclusively for senior executives in the list and data community responsible for charting the course of a company's future. It's the only conference geared specifically for high-level data marketing professionals, spearheaded by a task force from today's top data companies.
Must See Keynote Speaker!
Don't miss your opportunity to hear marketing guru Seth Godin, this year's luncheon keynote speaker. Touted as "America's Greatest Marketer" by American Way Magazine, Godin is the author of ten books that have been bestsellers around the world and has changed the way people think about marketing, change and work.
For information about sponsorships at Fast Forward 2008, please contact Jodi Vaccarelli at 202.861.2419 or e-mail jvaccarelli@the-dma.org.
Help Craft the Conference Program!
The Fast Forward program is packed with the brightest speakers in the list and data community, providing valuable advice on timely topics and trends. Help craft the conference program by providing feedback on what matters most to you.
Fast Forward 2008
The Executive Summit for Marketing Information Business Leaders
June 9, 2008 Sheraton New York and Towers, New York, NY
Fast Forward 2008 will provide real, actionable information and take-home value that will help develop a list or data organization that will stand the test of time. This year's event features an exciting team of experts in the areas of change management, productivity, employee engagement, and customer loyalty. Speakers at Fast Forward 2008 are luminaries who have worked in the trenches and are available to offer first-hand knowledge, ideas, recommendations and strategies that can be implemented right now.
Presented in conjunction with DM Days 2008, Fast Forward is conveniently scheduled the day prior, June 9, 2008, at the Sheraton New York Hotel and Towers, in New York City, and culminates with the List Leader of the Year Award Dinner that evening. Please note that the List Leader of the Year Award Dinner requires separate registration.
Who Will You Meet?
Fast Forward 2008 is an annual event exclusively for senior executives in the list and data community responsible for charting the course of a company's future. It's the only conference geared specifically for high-level data marketing professionals, spearheaded by a task force from today's top data companies.
Must See Keynote Speaker!
Don't miss your opportunity to hear marketing guru Seth Godin, this year's luncheon keynote speaker. Touted as "America's Greatest Marketer" by American Way Magazine, Godin is the author of ten books that have been bestsellers around the world and has changed the way people think about marketing, change and work.
For information about sponsorships at Fast Forward 2008, please contact Jodi Vaccarelli at 202.861.2419 or e-mail jvaccarelli@the-dma.org.
Help Craft the Conference Program!
The Fast Forward program is packed with the brightest speakers in the list and data community, providing valuable advice on timely topics and trends. Help craft the conference program by providing feedback on what matters most to you.
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